Marguerite Rose
Privacy & Cookies Policy
Introduction
This Privacy & Cookies Policy explains how Marguerite Rose (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website and services. We are committed to protecting your privacy and ensuring we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
When you visit our website, place an order, or interact with us, we collect various types of personal information. This includes your name, delivery address, and billing address. We also collect contact information such as your email address and phone number. Payment information is securely processed through our third-party payment provider, and we do not store your full payment card details. We also gather order details and history, and any communication preferences you select. To enhance our services, we collect website usage information through cookies and similar technologies. Furthermore, we may collect any special delivery instructions or personalized messages you provide for your orders.
How We Use Your Information
We use your personal information primarily to process and deliver your orders, and to communicate with you about your orders and delivery status, including sending order confirmations and delivery updates. This information is also crucial for processing payments and helping to prevent fraudulent transactions. We utilise data to continuously improve our website, products, and services, ensuring a better experience for you. With your explicit consent, we may send you marketing communications about our flowers, offers, and news. We also process your data to comply with our legal obligations (e.g., for tax purposes) and to respond effectively to your customer service enquiries.
Legal Basis for Processing
We process your personal information based on several legal grounds. Firstly, Contractual Necessity: when you place an order, processing your data is necessary for the performance of the contract between you and Marguerite Rose, for example, for order fulfilment and delivery. Secondly, Legal Obligation: we process certain data to comply with our legal obligations, such as maintaining accurate business records for tax and accounting purposes. Thirdly, Legitimate Interests: we rely on legitimate interests to improve our services, enhance website functionality, prevent fraud, and manage our business efficiently, provided your fundamental rights and freedoms are not overridden. Lastly, Consent: we will obtain your explicit consent for specific activities, such as sending direct marketing communications, and you have the right to withdraw this consent at any time.
Data Sharing and Third Parties
We share your information only when necessary to provide our services and operate our business. This includes sharing data with delivery partners to fulfil your orders, such as Royal Mail or local couriers, and with payment processors to securely handle transactions, like Stripe or PayPal, though we do not store your full payment card details. We also share data with website analytics providers, such as Google Analytics, to understand website usage patterns and improve performance, and with marketing service providers, with your consent, to manage and send our marketing communications. Additionally, IT service providers assist with website hosting, maintenance, and support. We ensure all third parties are carefully selected and operate under strict data protection agreements, respecting the security of your personal data and treating it according to the law and UK GDPR standards. We want to assure you that we do not sell your personal data to third parties.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to enhance your Browse experience and improve our services. These cookies help us to remember your preferences, understand how you navigate and use our website, improve site functionality, provide personalised content, and manage your shopping basket. The types of cookies we use include essential cookies, which are strictly necessary for the website to function correctly, enabling actions like logging in, adding items to your basket, or making a purchase. Analytics cookies collect information about how visitors use our website, helping us to understand traffic patterns and improve performance; this data is typically aggregated and anonymous. Marketing cookies are used to deliver relevant advertisements to you based on your interests, with your consent where required. Session cookies are temporary and remain on your device until you close your browser, typically used for managing your shopping basket and user session. You have control over cookies and can manage your cookie preferences through your browser settings to accept, reject, or delete cookies. Please be aware that disabling essential cookies may affect the functionality of our website.
Data Security
We implement robust and appropriate security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. This includes internal procedures and technological safeguards. All payment transactions on our site are encrypted using industry-standard SSL technology to ensure your financial details are secure.
Your Rights
Under UK data protection law, you have specific rights regarding your personal data. These include the right to access your personal data, request rectification of inaccurate or incomplete personal data, request the erasure or removal of your personal data where there is no compelling reason for its continued processing, object to the processing of your personal data in certain circumstances including for direct marketing, request the restriction of processing of your personal data in certain situations, request to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller, and withdraw your consent for processing where consent is the legal basis, such as for marketing communications, at any time, without affecting the lawfulness of processing based on consent before its withdrawal. To exercise any of these rights, please contact us using the details provided below. We will respond to your request in accordance with applicable data protection laws.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This also includes retaining data to handle any potential disputes and to comply with applicable laws. When your data is no longer required, we will securely delete or anonymise it.
Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16 without verifiable parental consent, we will take steps to remove that information from our servers.
Updates to This Policy
We may update this policy occasionally to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last Updated” or “Revision Date” at the top of the policy. Please check back periodically to stay informed about how we are protecting your information.
Contact Us
If you have questions about this policy or your personal data, please contact us:
Email: info@margueriterose.co.uk
Business Hours:
Monday – Friday: 9:00 AM – 5:00 PM
Saturday: 10:00 AM – 4:00 PM
Sunday: Closed
Last Updated: July 2025